Top 10 Best smart tv 40 inch in 2026

Last Updated - 6/7/2026

🏆Best Choice

INSIGNIA

INSIGNIA 43" Class F50 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (NS-43F501NA26)

9.8

ChoiceComparer.com Score

9.8

/ 10

Outstanding

Main highlights

•4k Ultra HD (2160p resolution): Enjoy breathtaking HDR10 4K movies and TV shows at 4 times the resolution of Full HD, and upscale your current content to Ultra HD-level picture quality.
•High Dynamic Range: Provides a wide range of color details and sharper contrast, from the brightest whites to the deepest blacks.
•All-in-one: Get right to your good stuff. With Fire TV, you can enjoy a world of entertainment from apps like Prime Video, Netflix, Disney+, Hulu, and HBO Max. Plus, stream for free with Fire TV Channels, Pluto TV, Tubi, and more. Access over 1.8 million movies and TV episodes. Subscriptions may be required. Feature and content availability may vary.
•Smart Home: Your smart home hub. Pair Fire TV with compatible smart home devices to see live camera feeds, use AirPlay, control your lighting and thermostat, and more.
•Free Content: Stream for free. Access over 1 million free movies and TV episodes from popular ad-supported streaming apps like Fire TV Channels, Tubi, and Pluto TV. Subscriptions may be required. Feature and content availability may vary.
•DTS Virtual-X Sound: An immersive sound format creates a three-dimensional sound experience with your TV’s speakers.
•Supports HDMI eARC: Allows you to transmit the original full-resolution audio signal through HDMI for the highest quality sound.
•Versatile connections: Connect your home theater components such as a Blu-ray player, game console, speakers, cable/antenna and more. TV connections include 3 HDMI ports, composite (AV) jacks, digital optical output, USB port, headphone jack, coaxial jack, Ethernet port and Wi-Fi technology.
•Parental controls: Manage your children’s viewing by blocking content based on program ratings or entire channels. Once the kids are in bed, access whatever you want with a simple PIN.
•Wall mountable: Compatible with VESA pattern 200 × 300 for simple and safe wall mounting.

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$149.99

$199.99

-25%

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INSIGNIA

INSIGNIA 40" Class F40 Series LED Full HD Smart Fire TV with Alexa Voice Remote (NS-40F401NA26)

9.7

ChoiceComparer.com Score

9.7

/ 10

Outstanding

Main highlights

•1080p resolution - View your favorite movies, shows and games in full high definition.
•Alexa voice control - The Alexa Voice Remote lets you easily control your entertainment, search across apps, switch inputs, and more using just your voice. Press and hold the voice button and ask Alexa to easily find, launch, and control content, and even switch to cable.
•Access thousands of shows with Fire TV - Watch over 1.5 million streaming movies and TV episodes with access to thousands of channels, apps and Alexa skills, including Prime Video, Netflix, Hulu, HBO Max, YouTube, Apple TV+, Disney+, ESPN+, Sling TV, Paramount+, and other services right from this TV.*
•DTS Virtual-X Sound - An immersive sound format creates a three-dimensional sound experience with your TV’s speakers.
•Supports HDMI ARC - Sends audio directly from the HDMI jack to a compatible soundbar or AV receiver, removing the need for an extra cable.
•Versatile connections - Connect your home theater components such as a Blu-ray player, game console, speakers, cable/antenna and more. TV connections include 2 HDMI ports, composite (AV) jacks, digital optical output, USB port, headphone jack, coaxial jack and Wi-Fi technology.
•Parental controls - Manage your children’s viewing by blocking content based on program ratings or entire channels. Once the kids are in bed, access whatever you want with a simple PIN.
•Wall mountable
•Sustainably Focused - The outer package for this product has been manufactured with sustainably sourced paper, certified by the Forest Stewardship Council (FSC). FSC certification ensures that packaging comes from responsibly managed forests to help protect the planet—today and tomorrow.

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$109.99

$149.99

-27%

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INSIGNIA

INSIGNIA 32" Class F20 Series LED HD Smart Fire TV with Alexa Voice Remote (NS-32F201NA26)

9.5

ChoiceComparer.com Score

9.5

/ 10

Outstanding

Main highlights

•720p resolution - View your favorite movies, shows and games in high definition.
•Alexa voice control - The Alexa Voice Remote lets you easily control your entertainment, search across apps, switch inputs, and more using just your voice. Press and hold the voice button and ask Alexa to easily find, launch, and control content, and even switch to cable.
•Access thousands of shows with Fire TV - Watch over 1.5 million streaming movies and TV episodes with access to thousands of channels, apps and Alexa skills, including Prime Video, Netflix, Hulu, HBO Max, YouTube, Apple TV+, Disney+, ESPN+, Sling TV, Paramount+, and other services right from this TV.*
•DTS Virtual-X Sound - An immersive sound format creates a three-dimensional sound experience with your TV’s speakers.
•Supports HDMI ARC - Sends audio directly from the HDMI jack to a compatible soundbar or AV receiver, removing the need for an extra cable.
•Versatile connections - Connect your home theater components such as a Blu-ray player, game console, speakers, cable/antenna and more. TV connections include 2 HDMI ports, composite (AV) jacks, digital optical output, USB port, headphone jack, coaxial jack and Wi-Fi technology.
•Parental controls - Manage your children’s viewing by blocking content based on program ratings or entire channels. Once the kids are in bed, access whatever you want with a simple PIN.
•Wall mountable
•Sustainably Focused - The outer package for this product has been manufactured with sustainably sourced paper, certified by the Forest Stewardship Council (FSC). FSC certification ensures that packaging comes from responsibly managed forests to help protect the planet—today and tomorrow.

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$79.99

$129.99

-38%

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Amazon

Amazon Fire TV 40" 2-Series, HD smart TV with Fire TV Alexa Voice Remote, stream live TV without cable

9.4

ChoiceComparer.com Score

9.4

/ 10

Excellent

Main highlights

•High definition TV - Bring movies and shows to life in HD 1080p resolution, with support for HDR 10, HLG, and Dolby Digital Audio.
•All your entertainment in one place - Fire TV gives you quick access to live TV, video games, and music, and lets you stream over 1 million movies and TV episodes with subscriptions to Netflix, Prime Video, Disney+, and more.
•Stream for free - Watch free movies and TV episodes with apps like YouTube, Tubi, Pluto TV, and more.
•Watch from room to room - All of your movies and shows from your Fire TV devices will stay in sync, for a seamless viewing experience from one room to the next.
•Smart and always getting smarter - Fire TV adds new Alexa skills, features, smart home capabilities, and voice functionality all the time.
•Press and ask Alexa - Use the Fire TV Alexa Voice Remote to find your favorite content, get sports scores, control smart home devices, and more.
•Connect all your devices - Use the 2 standard HDMI inputs to connect to cable or satellite and video game consoles. Use the 1 HDMI ARC input for audio equipment for enhanced sound.
•Wireless Bluetooth listening - Connect Bluetooth headphones for private listening to watch TV without disturbing those around you.
•Games on Fire TV - Discover, explore, and play games from the Appstore, Amazon Luna, and Twitch.

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$199.99

$249.99

-20%

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Hisense

Hisense 40-Inch Class A4 Series FHD 1080p Smart Fire TV (40A4NF, 2025 Model) - DTS Virtual: X, Slim Bezel Design, Alexa Built in

9.2

ChoiceComparer.com Score

9.2

/ 10

Excellent

Main highlights

•FULL HD RESOLUTION: When a 1080p High-Definition LCD screen meets a Full Array LED backlight, it creates an even sharper, brighter picture, delivering crisp, clear content.
•DTS VIRTUAL:X: Dial up the impact of your entertainment with the enhanced sound of DTS Virtual:X. It delivers crystal clarity, easy-to-hear dialogue, great detail and realistic surround sound to make what you’re watching even better.
•GAME MODE: Say goodbye to game-ruining lag. Hisense’s Game Mode cuts the delay down to 16ms. Move with precision, react in real time, and clinch those victories. Every millisecond counts.
•NATURAL COLOR ENHANCER: Ever noticed how lifeless nature looks on TV? With Natural Color Enhancer, witness grass at the greenest and wildflowers in the vibrant bloom. Experience nature on screen as in real life.
•PRESS and ASK | ALEXA: Just press and ask Alexa to find, launch, and control your content. Go beyond streaming to check sports scores, set timers, reminders, and more.

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$137.99

$149.99

-8%

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VIZIO

VIZIO 40-inch Full HD 1080p Smart TV with DTS Virtual: X, Alexa Compatibility, Google Cast Built-in, Bluetooth Headphone Capable, (VFD40M-08 New)

9.1

ChoiceComparer.com Score

9.1

/ 10

Excellent

Main highlights

•With VIZIO Account, access VIZIO OS with apps built right in, manage your app subscriptions, watch free channels, and much more. A VIZIO Account is required for Smart TV functionality and product updates.
•Full HD delivers a step up in clarity from HD with richer contrast and true-to-life color achieved with Full Array LED Backlight and fine-tuned at a granular level with Active Pixel Tuning.
•See details your opponent won’t with HDR10 support on HDMI. Plus, when a console or PC is detected, FHD models automatically enable Auto Low Latency Mode.
•Built-in VIZIO OS lets you instantly access all your favorite apps and more. Enjoy hundreds of free channels and thousands of free On Demand titles with the built-in WatchFree+ app.
•The modern 3-sided VIZIO ThinFrame design fits beautifully in any room.

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$138.00

$169.99

-19%

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SAMSUNG

SAMSUNG 40-Inch Class Full HD F6000 Smart TV (2025 Model) HDR, Object Tracking Sound Lite, Knox Security, One UI Tizen, Smart TV

8.9

ChoiceComparer.com Score

8.9

/ 10

Great

Main highlights

•HDR: Enjoy great contrast in all your content. High Dynamic Range (HDR) expands the contrast between the lightest and darkest parts of a scene, so you can enjoy a wide spectrum of colors and visual details.
•OBJECT TRACKING SOUND LITE: Feel like you're part of the scene with audio that follows the action on screen. Featuring a virtual top channel, every sound is precisely placed in space, placing you in the heart of the scene.
•SAMSUNG KNOX SECURITY: Your TV experiences are secured. Samsung Knox Security defends against harmful apps and phishing sites while keeping sensitive data, such as PINs and passwords, secure. It also safeguards your IoT devices connected to your TV.
•ONE UI TIZEN: Stream your favorite movies and shows and access your favorite apps and games on an intuitive smart TV platform, powered by Samsung Tizen OS.
•ENDLESS CONTENT: Access 2,700+ free channels including 400+ Samsung TV Plus premium channels with just your WiFiconnection. Enjoy national and local news, sports, movies, kids’ shows and more -live and on demand. With content frequently added, there’s always something new to discover.
•SLIM LOOK WITH 3 BEZEL-LESS DESIGN: An elegant design that minimizes distractions. With a sleek profile and thin bezels, nothing gets in the way between you and your content
•PURCOLOR: Enjoy your favorite shows with vibrant colors that look just like real life. Get a huge spectrum of hues for a rich, lifelike picture quality that enhances every scene.
•Q SYMPHONY: Unlock more robust, nuanced sound. Both TV and soundbar speakers work together as one without muting the TV speakers, enhancing the audio experience. Requires a compatible 2020-2025 Q-Series, S-Series, B750F or B650F soundbar (sold separately). For more information, check soundbar specifications.
•MEGA CONTRAST: Automatically adjusts the brightness and contrast and provides dramatic picture quality by improving the difference between light and dark areas on the screen. Enjoy stunning picture quality and catch every detail, regardless of how dark or bright the scene is.
•MOBILE TO TV WITH SOUND MIRRORING: Cast your phone to the big screen. Watch shows and movies, scroll content, and even take video calls from your TV—no wires or clutter. Just content. *Screen mirroring may vary by mobile app.

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$197.99

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TCL

TCL 40-Inch Class S3 1080p LED Smart TV with Roku TV (40S350R, 2023 Model), Compatible with Alexa, Google Assistant, and Apple HomeKit Compatibility, Streaming FHD Television,Black

8.8

ChoiceComparer.com Score

8.8

/ 10

Great

Main highlights

•1080P Full HD Resolution – experience your favorite movies and TV shows in stunning high-definition picture quality for enhanced clarity and detail.
•FullView Metal Bezel-less Design – Elegant edge-to-edge glass design for a modern design that blends seamlessly into any home.
•Direct LED Backlight – enjoy better brightness uniformity and picture performance when compared to edge-lit TVs.
•Dynamic Contrast – Optimize on-screen content for an improved image with enhanced contrast.
•Game Mode – Turn on Game Mode to experience gaming at the lowest possible input lag and latency for overall better gaming performance.
•3 HDMI Inputs (One with ARC) – Three high-speed HDMI inputs for the best connection to gaming consoles, set-top boxes, AV receiver and more.
•Roku TV Smart OS – Access the best selection of free entertainment with popular TV shows, hit movies, 250+ live TV channels, and more.
•Apple Airplay2 – share videos, photos, music, and more from Apple devices to your smart TV.
•Works with: Amazon Alexa, Google Assistant, Apple HomeKit – Use your voice to control your TV using the most popular voice assistants.

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$159.99

$229.99

-30%

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Hisense

Hisense 40-Inch Class A4 Series FHD 1080p Smart Roku TV with Alexa Compatibility (40A4NR) - Dolby Audio, Slim Bezel Design, Google Assistant

8.6

ChoiceComparer.com Score

8.6

/ 10

Good

Main highlights

•ROKU TV: Hisense Roku TV makes it easy to watch what you love with built-in streaming. Enjoy endless free, live and trending TV with all the most popular apps and new features added automatically. Available in lots of sizes, there’s a Hisense Roku TV for everyone and every room
•GOOGLE ASSISTANT & ALEXA COMPATIBLE: Gain access to all the latest programming and control your TV with the Google Assistant or Alexa that you already own. With the touch of your remote, Roku mobile app or sound of your own voice, turn on and off your TV, change the channels and more
•Full HD RESOLUTION: When a 1080p High-Definition LCD screen meets a Full Array LED backlight, it creates an even sharper, brighter picture
•DOLBY AUDIO: Dial up the impact of your entertainment with the enhanced sound of Dolby Audio. It delivers crystal clarity, easy-to-hear dialogue, great detail and realistic surround sound to make what you’re watching even better
•SLIM BEZEL DESIGN: Take advantage of a more viewable screen area and our slim, gorgeous bezel design
•SIMPLE REMOTE: Make changing the channels a breeze. The no-nonsense remote gives you one-touch access to all the top streaming channels

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$147.99

$179.99

-18%

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TOSHIBA

TOSHIBA 40" Class V35 Series LED FHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable

8.5

ChoiceComparer.com Score

8.5

/ 10

Good

Main highlights

•REGZA Engine: REGZA Engine High Grade optimizes picture quality beyond Full HD capability no matter what content you watch, letting you get great picture quality with a fantastic experience.
•Direct LED: Compared with conventional backlight, DLED backlight provides more precise and uniform brightness on the screen, ensuring a more realistic and detailed picture.
•Essential PQ Technology: Toshiba’s Essential PQ Technology enhances picture quality with greater detail, delivering true-to-life images on screen. Sit back and enjoy an outstanding viewing experience instantly.
•Game mode: Game Mode optimizes picture and performance settings for a smoother, more responsive gaming experience. Combined with Ultimate Motion, it enhances clarity and motion for greater realism and excitement—making every gaming session more immersive.
•REGZA Power Audio: REGZA Power Audio enables you to hear sound as if you are right there in the scene. Sound comes from the dual "clear direct speakers", letting you hear more realism for truly well-balanced sound experience.
•DTS Virtual:X: DTS Virtual:X technology delivers virtual height, multi-channel virtual surround sound in addition to bass and dialog enhancement,creating an immersive audio experience in any room, and fully elevating the enjoyment of what you are watching.
•Designed in JP: Toshiba TV pursues the philosophy of "Essential Beauty" which is made based on the horizontal and vertical lines in the living space, it makes the living room look stylish by merging into its surroundings.
•Various Connectivity: Provide full-stack, fit-for-purpose solutions aimed at specific connectivity needs, for example, playing music via wireless Bluetooth connection between your mobile phone and TV, making entertainment with more possibilities.
•Eco friendly: Toshiba TV is committed to playing a leading role in helping establish a sustainable society. Toshiba TVs get ROHS certified, which aims at restricting the use of hazardous materials, and is designed to have little damaging effect on the environment. The pursuit of Toshiba TV is to create a better earth environment and life.
•All-in-one: Get right to your good stuff. With Fire TV, you can enjoy a world of entertainment from apps like Prime Video, Netflix, Disney+, Hulu, and HBO Max. Plus, stream for free with Fire TV Channels, Pluto TV, Tubi, and more. Access over 1.8 million movies and TV episodes. Subscriptions may be required. Feature and content availability may vary.

View offer on:

$139.99

$149.99

-7%

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